Sales reps told us that there’s very little interaction during online sales meetings. Here are some ideas for keeping your content engaging. Shutting down your slides briefly and drawing your story as you tell it is also a useful way to spike people’s attention. How do you recapture the same magic — the same collaboration, the same activation — when you’re up against a new and virtual reality? According to our recent industry survey of over 550 B2B sales reps, nearly 70 percent of salespeople don’t believe that remote selling is as effective as in-person. Find out how to syndicate your content with B2C, Proving the Power of Situational Enablement, Deficit Learning and the Rise of the Just-in-Time Situational Salesperson, 3 Examples of Situational Enablement in Action, Image: 100 Powerful Marketing Words to Boost Your Brand (and 75 More to Avoid Like the Plague), Image: Everything You Need to Know About ATL, BTL and TTL Advertising. Or simply shoutout names as people tune in. Virtual events are growing in popularity, and it doesn’t appear as if that’s going to change very soon. “How are the insights I am bringing actually helping my customers get back to work, get back to the office, and get back to growth?”. The whole point of a sales kickoff is bringing your team together to get them ready to sell. But if your kickoff is one session, you can still use many of these tips and strategies to make it memorable. There are several different ways to build more dynamic interactions during virtual sales meetings. Examples of the available activities include Online Office Games, which is a series of virtual team building games/activities like typing-speed races, spreadsheet pixel-art and print-paper origami, and Murder in Ancient Egypt which is a murder mystery that uses “escape the room” mechanics to solve puzzles and challenges. Your 10 Percent Message is the single, core message that you want your buyers to remember and act on after the call. How Virtual Meetings Impact Sales and Customer Interactions. Note that we’ve built in time for breaks and reflection. Most sales reps believe that people multi-task less when their cameras are on. Here’s how to do that and even build on that knowledge. Live whiteboarding in another way to make your presentation more dynamic. Identify customers with stories that apply across different products and sales segments — this will keep the broader audience engaged. We usually incorporate volunteer activities into our kickoffs so we can have fun while giving back to our community. In this guide, we’ll show you how to achieve all the same goals you achieved in person — only now, remotely. Virtual learning and team-building is still possible. Reinforce concepts throughout the entire year to both help attendees retain the information and pass the knowledge on to those who didn’t attend. Most sales reps believe that people multi-task less when their cameras are on. In a remote selling situation, your audience has all the enticing distractions of home and the internet right at their fingertips. Turning on your camera, for example, is one easy way to create more interaction. Using interactive visuals in this way improves how quickly people process the information you share and it helps embed it into your audience’s mind. And this becomes an even greater challenge online. Want more help Selling on Video? Invite customers to join virtually, so your salespeople can hear directly what matters most to them, what you’re doing well, and how you can improve. Bottom line, stick to the five key components — goals, audience, agenda, content, and ongoing learning — and you’ll be sure to start the sales year off right and (hopefully) reap the benefits of happier customers and bigger revenue. To effectively plant your 10 Percent Message among all of those distractions, you need to overcome your buyers’ stimulation threshold with visuals and interactive elements—including color, size, and animation—to draw their attention to the most important information in your slides. People have a great capacity for prolonged attention. For instance, we’ve made handmade cards for hospitalized kids. Plus, it can make your story more convincing. But adding friction can actually be a good thing. ), “They’re taking on these new responsibilities of making sure that their customers are okay beyond a deal,” said Tiffani Bova, Global Customer Growth & Innovation Evangelist at Salesforce. Not only that—they stay engaged for the next 30 to 60 seconds. A research study conducted by Corporate Visions found that asking your buyer to draw a simple visual story and write down specific notes during your presentation can improve engagement, differentiation, and recall. Use that guidance to clarify your goals for the event. Virtually every online platform has interactive features. To be effective, your 10 Percent Message must be: Keep your 10 Percent Message simple and clear. We have attendees fill out a survey at the end of every kickoff. Remember, a kickoff isn’t just about sales. Using the above virtual sales tips, you can develop and deliver highly compelling sales presentations that drive action—even when you’re not there in person. For example, I set things up so that I am standing (better for presentations, I think), but this means having a pile of books on my desk to bring my PC up to the level of my hands. Examples of virtual events hosted by businesses Various trademarks held by their respective owners. Research shows that using intense visual stimulus in this way spikes peoples’ attention and engagement in those moments. 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